SiriusXM and Toyota extend sponsorship agreement for 2024 NASCAR season

SiriusXM will return as the primary sponsor for multiple NASCAR Cup Series races this year with Ty Gibbs of Joe Gibbs Racing (JGR) and Tyler Reddick of 23XI Racing (23XI).

SiriusXM and Toyota Motor North America (TMNA) are pleased to announce that SiriusXM will return as the primary sponsor for multiple NASCAR Cup Series races this year with Ty Gibbs of Joe Gibbs Racing (JGR) and Tyler Reddick of 23XI Racing (23XI).  

“We are very proud of our long-standing relationship with Toyota and are excited to be back with Toyota Racing for the 2024 NASCAR season. We look forward to seeing the new SiriusXM colors and logo on Ty Gibbs’ No. 54 and Tyler Reddick’s No. 45 Toyota Camry’s this season,” said John Zavisa, Senior Vice President of Automotive Partnerships, SiriusXM.

Tyler Reddick will continue his relationship with SiriusXM for the second straight season. Reddick was exceptional in his races in SiriusXM colors in 2023, earning two top-five finishes in three starts – including a second-place finish at Bristol in March. This year, the California-native will again have SiriusXM as the primary sponsor on his Toyota Camry XSE for three races – the Toyota Owners 400 at Richmond Raceway in March, along with June events at World Wide Technology Raceway at Gateway, just outside of St. Louis, and New Hampshire Motor Speedway.  

“I’m really excited to have SiriusXM back on the race car this year,” said Reddick. “Over the years, I’ve spent a lot of time on SiriusXM talking to all sorts of different hosts, like my weekly visits with Larry McReynolds and Danielle Trotta. I’ve got to know a lot of people from SiriusXM really well over the years. It’s really cool to have them on the car, and look forward to trying to find victory lane with them this year.”

These sponsorships highlight the long-standing Toyota relationship with SiriusXM in NASCAR which began in 2007, and SiriusXM has been a standard feature in all Toyota models sold in the Continental U.S. since 2019. Toyota customers receive a three-month subscription to the SiriusXM Platinum Plan, which delivers SiriusXM’s full lineup of exclusive and curated content, plus access to SiriusXM outside the vehicles on the SXM App and on connected devices and speakers, with the purchase of their vehicle.

About Toyota  

Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.).

Over the past 65 years, Toyota has assembled nearly 45 million cars and trucks in North America at the company’s 13 manufacturing plants. By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.4 million cars and trucks (more than 2.1 million in the U.S.) in 2022, of which, nearly one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

About Sirius XM Holdings Inc.

SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

John Newby
Source: SiriusXM Press Release (condensed for 23XI)