event recap
2025 Indy Intersect
23XI Intersect brought together racing, car culture, fashion, music, and more—delivering a one-of-a-kind series of events that introduced new multicultural fans to the sport through an entirely fresh perspective.
What is intersect?
23XI Intersect is a brand platform where racing, car culture, fashion, music and more come together to create a distinctive experience across a series of curated events with the goal of exposing new multicultural fans to our sport through a completely new lens.
Culture
For this project, the opportunity is culture. 23XI is redefining brands linked to motorsports, intentionally and with purpose.
Approach
We’re opening up and letting people look under the hood. What they will find is a different approach to NASCAR than they were expecting, with diverse drivers, teams, and each other – new fans who can help power the next generation of the sport.
Grassroots
We’ve created an own-able grassroots event series focused on multicultural initiatives and brand building with unique in-market lifestyle activations showcasing our partners and our commitment to moving the sport “Forward Together.”
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