Intersect

Events

What is intersect?

23XI Intersect is a brand platform where racing, car culture, fashion, music and more come together to create a distinctive experience across a series of curated events with the goal of exposing new multicultural fans to our sport through a completely new lens.

Culture

For this project, the opportunity is culture. 23XI is redefining brands linked to motorsports, intentionally and with purpose.

Approach

We’re opening up and letting people look under the hood. What they will find is a different approach to NASCAR than they were expecting, with diverse drivers, teams, and each other – new fans who can help power the next generation of the sport.

Grassroots

We’ve created an own-able grassroots event series focused on multicultural initiatives and brand building with unique in-market lifestyle activations showcasing our partners and our commitment to moving the sport “Forward Together.”

Event information

When

Friday, July 25, 2025

5PM to 10PM

Where

Morris Bicentennial Plaza

117 S Pennsylvania St, Indianapolis, IN 46204

Performance by

TBD

A live performance to be announced.

What’s happening

We're bringing...

Culture, in all of its facets, to our fans is what we strive to do. Intersect experiences elevate and celebrate the culture of motorsports, music, cars, fashion, and art IRL.

Audience

Come one, come all!

We're inviting you to join 23XI family, where's there's something for everyone. Never been to a NASCAR race? You should come. Love fast cars and rumble of thousands of horsepower? You should come. Want to hear great music, eat great food, and have tons of fun? You should come.

More details