Intersect event

What is intersect?

23XI Intersect is a brand platform where racing, car culture, fashion, music and more come together to create a distinctive experience across a series of curated events with the goal of exposing new multicultural fans to our sport through a completely new lens.

Culture

For this project, the opportunity is culture. 23XI is redefining brands linked to motorsports, intentionally and with purpose.

Approach

We’re opening up and letting people look under the hood. What they will find is a different approach to NASCAR than they were expecting, with diverse drivers, teams, and each other – new fans who can help power the next generation of the sport.

Grassroots

We’ve created an own-able grassroots event series focused on multicultural initiatives and brand building with unique in-market lifestyle activations showcasing our partners and our commitment to moving the sport “Forward Together.”

Event information
When

Friday, July 25, 2025

5PM to 10PM
Where

Morris Bicentennial Plaza

117 S Pennsylvania St, Indianapolis, IN 46204
Performances by

DJ Envy

& Ferris Booler
What’s happening

We're bringing...

23XI Intersect is a brand platform where racing, car culture, fashion, music and more come together to create a distinctive experience across a series of curated events with the goal of exposing new, multicultural fans to our sport through a completely fresh lens.
Audience

Come one, come all!

We're inviting you to join 23XI family, where's there's something for everyone. Never been to a NASCAR race? You should come. Love fast cars and rumble of thousands of horsepower? You should come. Want to hear great music, eat great food, and have tons of fun? You should come.
More details

RSVP Down Below!

Our event partners

leading the charge

Xfinity
McDonald's
Indianapolis Motor Speedway
Toyota
Monster Energy
The Beast
Jordan Brand
Coca-Cola Consolidated
U.S. Air Force
Logitech
Robinhood
Walmart
Shady Rays
RSVP Intersect

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Fill out the form below to reserve your seat at Intersect.

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Partner Comms
Intersect Communication

You can opt out or manage your preferences at any time via the links provided in our communications. *Please note, however, that your decision to opt-out of sharing your personally identifiable information with our registration and event partner, Indianapolis Motor Speedway, may diminish or limit your access, benefits, and/or experience relating to the Intersect event.

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