Huntersville, N.C. (Jan. 27, 2026) – After a strong first year of partnership, 23XI Racing announced today that Robinhood will be expanding its relationship with the team for the 2026 NASCAR Cup Series season to include Corey Heim competing in the Daytona 500 and increased presence with Bubba Wallace. Robinhood’s bold and disruptive spirit will again be on display as Wallace and Heim compete at select events with the Robin Neon paint schemes on their cars. As a leading financial services platform that has democratized access to the markets for millions of investors, Robinhood enables customers to take control of their finances, putting them in control of their financial futures.
The enhanced partnership will be highlighted at Daytona International Speedway during the Daytona 500 on Feb. 15, where a Robinhood-branded car driven by 23XI development driver Corey Heim aims to make its first start in NASCAR’s most iconic race. Heim, the 2025 NASCAR CRAFTSMAN Trucks Series champion and a former winner at Daytona in the Truck Series, will also be making his first attempt at racing in the Great American Race. Additionally, Heim will race in a Robinhood-branded truck for TRICON Garage in the Trucks Series on Feb. 21 at EchoPark Speedway, near Atlanta, where he won in 2022.
Prior to Robinhood’s debut in Daytona, Bubba Wallace will compete in a Robinhood-branded car at the Clash, an exhibition race held on Feb. 1 at Bowman Gray Stadium in Winston-Salem, N.C. Last season, Robinhood was also featured on Wallace’s No. 23 Toyota Camry XSE and will be again this season for an expanded number of races, including races at COTA and Phoenix to start the year. Wallace is entering the season off a stellar 2025 campaign in which he earned a trip to victory lane and the playoffs.
Robinhood will continue leveraging the partnership to engage customers and fans through brand activations and premium race experiences. Last season, Robinhood successfully hosted customers at marquee races, providing unforgettable experiences that highlighted 23XI's on-track operations.
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,” said Steve Quirk, Chief Brokerage Officer at Robinhood Markets. “NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,” said Steve Lauletta, 23XI team president. “Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.”
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
The partnership with 23XI and Robinhood began in 2025 and was the brand's first entry into motorsports. The company also has jersey patch partnerships in the NBA with the Miami Heat, Memphis Grizzlies, and Washington Wizards. Additionally, Robinhood is the principal partner and front-of-shirt sponsor of OGC Nice, a French Ligue 1 team, and maintains a multi-year partnership with Stanford Athletics.
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About Robinhood
Robinhood Markets, Inc. (NASDAQ: HOOD) transformed financial services by introducing commission-free stock trading and democratizing access to the markets for millions of investors. Today, Robinhood, through its subsidiaries, lets you trade stocks, options, futures (which includes event contracts), and crypto, invest for retirement, earn with Robinhood Gold, and access an expert-managed portfolio with Robinhood Strategies. Headquartered in Menlo Park, California, Robinhood puts customers in the driver's seat, delivering unprecedented value and products intentionally designed for a new generation of investors. Additional information about Robinhood can be found at www.robinhood.com.
About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion and Hall of Famer Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. Tyler Reddick joined the team in 2023 to drive the No. 45 car. In 2024, Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE and Riley Herbst in the No. 35 Toyota Camry XSE. Corey Heim currently serves as the team’s development driver and races occasionally in the No. 67 Toyota Camry XSE. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C.
For More Information Contact:
Davis Shaefer
23XI Racing
202.421.5505
davis.shaefer@23xiracing.com