McDonald's, Jujutsu Kaisen Transform Bubba Wallace's Race Car

McDonald's teams with popular anime Jujutsu Kaisen

McDonald's, alongside the popular anime Jujutsu Kaisen, have banded together once again to redecorate the ride of American racecar driver Bubba Wallace in a new marketing effort.

The car boasts a black colorway, with streaks of red lightning adorning every corner.

The McDonald's signage can be found by the car door, alongside an image of Sukuna, one of the anime's main protagonists. In the back lies the name of McDonald's newly launched "Special Grade Garlic Sauce."

The decked-out car made its debut to race fans during the NASCAR Chicago Street Race over the weekend, kicking it off with Bubba Wallace's Block Party.

The recent marketing stint comes as part of McDonald's newly launched campaign with the hit anime series, unveiling the app-exclusive sauce available in eight different collectible packages.

Notably, each purchase of the sauce will also entitle customers to a 30-day free trial of the anime streaming platform Crunchyroll, where they can watch full episodes of Jujutsu Kaisen among other available anime shows.

McDonald's and 23XI Racing

Though surprising, McDonald's and Jujutsu Kaisen linking up with Bubba Wallace was not unlikely.

The fast-food chain, a longstanding collaborator of 23XI Racing, has enacted several digital marketing campaigns that range from brand placements to surprise appearances of mascots during NASCAR events.

Recently, they gave both Wallace's and his teammate Tyler Reddick's Camrys a new look, decked out in Grimace and Hamburglar-themed designs.

Beyond designing cars, Wallace and Reddick took the time to show off their cars and race in them, with an average of 3.35 million viewers per race to witness the designs.

More recently, Wallace did a marketing stint with Ronald McDonald, where the McDonald's mascot asks the racer what he thinks of the new Special Grade Garlic Sauce in front of the NASCAR crowd.

"Pretty damn good over 10," Wallace says.

Roberto Orosa