A new chapter is about to unfold at the intersection of real-world racing and the passion of sim racing. Logitech G is proud to announce that we are teaming up with Bubba Wallace and 23XI Racing to unveil a brand-new paint scheme for the iconic NASCAR All-Star Race—a bold design draped in Logitech G’s signature colors and proudly featuring our logo.
This collaboration isn't just a paint scheme; it’s a symbol of where high-performance racing and cutting-edge gaming culture meet. Bubba Wallace, one of NASCAR’s most dynamic talents, has long been a part of the Logitech G family, both on the track and behind the screen. In his downtime, Bubba often sharpens his skills racing in the sim, pushing himself to the limit on virtual tracks powered by the same Logitech G gear that fuels the world’s best sim racers.
Our partnership with Bubba Wallace and 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, has been built on a shared commitment to innovation, excellence, and pushing the boundaries of performance. Since 23XI’s debut, Logitech G has proudly stood by their side, supporting a team that mirrors our passion for precision, speed, and redefining the future of racing, both virtual and real.
Now, for one of NASCAR’s most exciting events, Bubba Wallace’s No. 23 Toyota Camry XSE will take the green flag at North Wilkesboro Speedway in a paint scheme that celebrates our journey together. The design is a tribute to the spirit of breakthrough, where technology, competition, and culture collide.
And there’s even more reason to rally behind Bubba. Fans can now vote to help send him to the 2025 NASCAR All-Star Race. The process is simple: you can vote up to five times per day, per unique email address. Voting is open now and runs through May 17. Cast your votes here: nascar.com/fanvote
We encourage fans and Logitech G team members alike to show their support. Whether you’re cheering from the stands, your living room, or behind a sim wheel, let’s make sure Bubba gets the spotlight he deserves.
Catch all the action at the All-Star Race and stay tuned for behind-the-scenes content, exclusive looks at the paint scheme, and special Logitech G activations throughout race weekend.
