How Michael Jordan’s 23XI Racing are making a difference in Nascar
A team co-owned by basketball legend Michael Jordan will always attract interest from sponsors but, as Steve Lauletta, team president of 23XI Racing, explains, the chance to drive real change outside of the sport is also of big appeal to brands.
23XI Racing announced multiple hires to its competition side Tuesday as it expands to a two-car Cup program next season with Bubba Wallace and the incoming Kurt Busch.
Bubba Wallace Gets a Breakthrough NASCAR Victory at Talladega
Wallace’s NASCAR Cup win was the first by a Black driver since 1963 and also the inaugural victory in the sport’s top series for Michael Jordan, the co-owner of Wallace’s team.
Kurt Busch moving to 23XI Racing, owned by Denny Hamlin and Michael Jordan, in 2022
Kurt Busch will drive next season for 23XI Racing, the NASCAR team owned by Denny Hamlin and Michael Jordan, in a long-expected expansion move for the first-year organization.
Nascar May Be Going To The Dogs, And That’s A Very Good Thing
Asher, the pet dog of Bubba Wallace, driver of the #23 DoorDash/PetSmart Toyota, sits in the garage area during qualifying for the NASCAR Cup Series Ally 400 at Nashville
The Pieces Have Come Together For Michael Jordan, Denny Hamlin And Bubba Wallace's NASCAR Team
All the pieces have officially fallen into place for 23XI Racing, the new NASCAR Cup Series team set to debut in 2021 for driver Bubba Wallace, owned by Denny Hamlin and Michael Jordan.
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