At 23XI Racing, we strive to be a leader in ushering in a new era of NASCAR racing, both on and off the track. In that mission of inclusion, 23XI is looking forward to the challenge of connecting with longtime NASCAR fans and welcoming new fans to racing in addition to providing a professional and inclusive work environment for our employees and partners.
23XI is committed to creating change across society, advocating to make a difference, and supporting the community initiatives of its founding partners, owners, drivers, employees, and fans.
We will never give into complacency and are always looking ahead to the future. It’s our priority to drive innovation while remaining at the pinnacle of our sport with unparalleled performance and superior quality.
We’re committed to build long-lasting relationships with our partners and to introduce their brands to our fanbase, drive equity and build trust, all while delivering value through activation programs, driving business results, and creating a strong connection with our audience.
It’s our goal to grow and embrace our fanbase and continue to drive engagement, positive sentiment, and brand affinity. Ultimately, we want to build a strong core of fans and grow our audience across social/digital channels, media outlets, at races and within the community.
Together we are a formidable team positioned to disrupt the industry by championing a transformative culture of inclusion that is focused on building a winning organization.
23XI has experienced leadership to guide the direction of the organization and our culture, with incredible confidence in delivering a world-class operation with the best talent and workforce in the industry.
It’s our commitment to develop a championship caliber organization, enabling the team to have a credible and influential voice across the sport with a desire to be passionate, hard-working, and consistent.
We're working to break down barriers and represent a new, forward-thinking America: advocating for positive change in the community and across society, and delivering on a promise to make our team and the sport more diverse and inclusive at all levels.
We invest in our greatest asset – people – and understand that every team member takes immeasurable pride in playing their part to deliver at the highest standards, while demanding the utmost respect and accountability.
Our partners are at the center of everything we do, and our success is deeply rooted in strong collaboration to bring brand assets and partnerships together to leverage marketing channels and media opportunities to increase joint visibility.
Innovation is at the forefront of our identity as we’re focused on delivering world-class content and transforming the sport by being pioneers that attract and retain race fans and existing and new partners to the sport.
Apply for the Dr Pepper 23XI Speed Institute tuition program!
Dr Pepper & 23XI are excited to award 23 students each with $5,000 in tuition. Two scholarship recipients may go on to receive exclusive internships.
Take a look at the full list of partners we have teamed up with.
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