Root Inc., the parent company of Root Insurance, unveils car’s paint scheme for first primary sponsored race with Bubba Wallace of the 2021 NASCAR Season

COLUMBUS, Ohio--The No. 23 Root Insurance Toyota Camry makes its much-anticipated debut with 23XI Racing this Sunday, April 18, during the Toyota Owners 400 NASCAR Cup Series race at Richmond Raceway. The car’s sleek look was unveiled today at and on 23XI Racing’s social channels as seen here

Sunday’s race serves as the first of three races this season when the No. 23 Camry, driven by Bubba Wallace, will carry the Root Insurance livery as a primary sponsor. The Toyota Spring Race Weekend signals the start of Richmond Raceway’s 75th anniversary season as well.

As a founding partner of 23XI Racing, Root is proud to support the unapologetic change Wallace brings to NASCAR as the first African-American driver to race full-time at the NASCAR Cup Series level since Wendell Scott. As a company founded on the ideals of progress and change, Root is proud to support Wallace and all that he stands for on and off the track. The company announced the partnership with Wallace in October 2020 with a bold campaign underscoring “progress owes no apology.” “Progress owes no apology” can be found on the back of the car, along with “unapologetic” painted across Bubba’s helmet.

To learn more about Root’s partnership with Bubba Wallace, visit

About Root Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the principle that auto insurance rates should be based primarily on driving behaviors, not demographics. Using mobile technology and data science, Root offers personalized, fair rates to good drivers all through an easy-to-use app.

Root is headquartered in Columbus, Ohio, with renters insurance available in Arkansas, Missouri, Ohio, Georgia, Kentucky, Nevada, Tennessee, and Utah, and auto insurance currently available to drivers in Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, Nevada, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.